A homegrown coffee start-up that had mostly gained traction from their social media presence and their customers loved them for the personal touch.
The brand has been using social media and email campaigns to re-engage the loyal pool of customers, which would convert to sales eventually after a push.
They needed help in achieving a massive growth while ensuring the look of the brand does not become corporate which would confuse the existing customer base.
Diversifying the strategy
01. Analysing what worked for them and pushing it in a more effective manner by continuous re-targeting and extensive use of A/B testing on landing pages’ structure and CTAs.
02. Making a conscious and calculated approach to testing out new audiences by classifying them into a pool of high, medium, and low intent groups and driving separate campaigns that suited each group.
03. Steadily enhancing referral program to capitalise on the existing network of the brand.
04. Through a robust and planned segmentation strategy the brand switched from blasting the entire email list to each group seeing something different based on their stage of journey with the brand.
Executed with precision, the approach yielded remarkable results. Notably, a 30% reduction in ad spend was achieved, alongside a remarkable 120% increase in ROI, highlighting strategic efficiency.
Social media engagement surged by 60%, paralleled by a 400% rise in user-generated content, showcasing audience resonance. Additionally, the brand witnessed a substantial 25% decrease in the sales cycle duration, enhancing conversion rates.
These achievements across ad spend, ROI, engagement, and sales efficiency underscore the campaign’s strategic prowess and its comprehensive impact on different facets of the business.
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