The owner of a bootstrapped startup that sells stationery and journaling products on instagram, was facing challenges in finding the right customers and promoting her products effectively.
Although she understood and connected with the audience very well, she was having trouble growing the business consistently.
Streamlining the business
01. Deployed customer feedback and survey questionnaires to find the most performing product categories.
02. Designed and launched multiple discount and loyalty campaigns.
03. The team helped create a cohesive and engaging presence on the platform, which eventually led to more repeat orders and growth of the business.
04. Reduced customer acquisition cost (CAC) by engaging customers organically and increasing the lifetime value (LTV).
05. Overhauled the user journey from landing on page to buying decision.
In just six months, the company achieved remarkable milestones—a 400-500% revenue surge, 80% profit increase—showcasing strategic prowess. A 60% reduction in customer acquisition costs highlighted efficiency, while a 30% rise in repeat orders and customer lifetime value revealed loyalty cultivation.
Most notably, the average order value (AOV) doubled, a testament to both heightened customer trust and the successful implementation of upselling strategies.
These accomplishments underscore the company’s strategic acumen, customer-centric approach, and set a notable industry standard for growth.
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